Gift facts
Mother's Day
Gift-Giving Statistics
Clear, citable 2025 U.S. figures on Mother's Day spending, gift choices, and what shoppers want a gift to mean.
The big picture
A major moment
for meaningful gifts.
Mother's Day brings together practical gifts, keepsakes, flowers, experiences, and time spent together. The figures below come from the National Retail Federation and Prosper Insights & Analytics' annual U.S. consumer survey, released April 28, 2025.
Each stat keeps its own stable link and points back to the original release, so writers and planners can check the source before quoting it.
2025 U.S. survey findings
The numbers
at a glance.
$34.1 billion
Expected U.S. Mother's Day spending
The survey forecast for gifts and celebrations in 2025, up from $33.5 billion the year before.
Source: NRF, April 28, 2025 ↗84%
Of U.S. adults expected to celebrate
Mother's Day remained a broadly observed gifting occasion in the 2025 survey.
Source: NRF, April 28, 2025 ↗$259.04
Average planned spend among celebrants
The expected average budget covered Mother's Day gifts and celebrations.
Source: NRF, April 28, 2025 ↗48%
Said a unique or different gift mattered most
Nearly half of respondents prioritized a gift that felt distinct.
Source: NRF, April 28, 2025 ↗42%
Prioritized creating a special memory
A meaningful experience or moment was the next most important consideration.
Source: NRF, April 28, 2025 ↗74%
Planned to give flowers
Flowers were the most popular reported gift category, followed by greeting cards at 73%.
Source: NRF, April 28, 2025 ↗61%
Planned a special outing
Dinner, brunch, and similar outings remained a common way to mark the occasion.
Source: NRF, April 28, 2025 ↗$6.8 billion
Expected spending on jewelry
Jewelry was the largest gift-category spend cited in the 2025 release.
Source: NRF, April 28, 2025 ↗$3.5 billion
Expected spending on gift cards
Gift cards accounted for a significant share of planned Mother's Day spend.
Source: NRF, April 28, 2025 ↗36%
Of men planned to give an experience
That was up from 29% in 2019, according to the survey.
Source: NRF, April 28, 2025 ↗Method & source
Useful facts
need a trail.
This page reports figures as published in the National Retail Federation's April 28, 2025 release, based on its annual survey with Prosper Insights & Analytics. It does not estimate or combine figures beyond what the source reports.
The source describes expected 2025 consumer spending and planned behavior, not final receipts. Figures should be quoted with that context and survey year.
Read the National Retail Federation release ↗Cite this page
LMR3 Creations. "Mother's Day Gift-Giving Statistics: 2025 U.S. Spending & Preferences." Updated August 25, 2026. https://lmr3creations.com/mothers-day-gift-giving-statistics
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